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Giornalismo e business nell'era digitale 12.02.10

There is an irreversible trend in society today which rather wonderfully continues what we as an industry started – here, in newspapers, in the UK. It's not a "digital trend" – that's just shorthand. It's a trend about how people are expressing themselves, about how societies will choose to organise themselves, about a new democracy of ideas and information, about changing notions of authority, about the releasing of individual creativity, about an ability to hear previously unheard voices; about respecting, including and harnessing the views of others. About resisting the people who want to close down free speech.

As Scott said 90 years ago: "What a chance for the newspaper!" If we turn our back on all this and at the same time conclude that there is nothing to learn from it because what 'they' do is different – 'we are journalists, they aren't: we do journalism; they don't' – then, never mind business models, we will be sleep walking into oblivion.

Quella di Alan Rusbridger, direttore del Guardian, è una delle analisi più lucide, spietate e lungimiranti mai pubblicate sul futuro del giornalismo nell'era digitale.