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Il dilemma di Starbucks 21.10.10

Come coniugare rispetto dell'ambiente e profitti quando la tua azienda è una multinazionale che ha il suo core business in bevande contenute in bicchieri usa e getta.

Starbucks introduced paper cups in 1984, when it had just seven stores, as part of its transition from an artisanal roaster to the world's biggest specialty-coffee chain. It has taken various steps over the years to mitigate the environmental impact of its packaging.