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Are you in? 05.04.11

L'Atlantic si interroga sul ruolo di internet e social network dopo l'apertura della campagnia elettorale del presidente Obama in vista delle presidenziali del 2012, confrontandola con l'esperienza di quattro anni fa.

The kick-off of Barack Obama's 2012 re-election bid Monday morning came with a relaunch of BarackObama.com and a thoroughly Web-based announcement push that featured a campaign YouTube video, a text message, a Facebook post, a pair of tweets, and a simple call to supporters: "Are You In?"

One question on some people's minds now, though, is just how "in" the new media team that helped to power the historic '08 Obama for America campaign will be an election cycle after raising more than half a billion dollars and setting a new standard for what it means to be a tech-savvy, distributed, collaborative online political operation.