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Quale futuro per i servizi di social geolocalizzazione? 13.04.11

La perdita di interesse intorno al check-in.

In July 2010, Foursquare had 2 million users performing 1 million check-ins per day. By the end of the year, that number had risen to 5 million users performing 2 million check-ins per day. Impressive growth, yet this means check-ins per user declined from 0.5 per person to 0.4. It also suggests that many of those five million users aren't active.

The trend for Facebook Places is even worse. Facebook had at least 30 million members check in at least once in a shorter time frame as a newer service with a larger built in user base. Yet Facebook Places offers even less value than a Foursquare check-in. There are no points to win and no discovery element like tips; it's just a flat statement that, "I am at Starbucks." As a result, early indications are that Facebook check-ins strongly lag Foursquare check-ins.

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2 commenti

servizi di web design ha scritto:

Forniamo ai nostri clienti servizi di sviluppo di siti web e servizi di web design. Crediamo di fare un lavoro sempre pertinente e disoddisfare I nostri clienti al 100%

postato il 28/04/2011 alle 12:49:31

Tiziano ha scritto:

Tra i servizi offerti ai vostri clienti includete anche lo spam?

postato il 29/04/2011 alle 01:19:37