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Un nuovo titolo per la biografia di Steve Jobs 06.07.11

Walter Isaacson, autore della biografia autorizzata sul CEO di Apple, ha convinto l'editore a cambiare il titolo alla sua ultima fatica, da iSteve: The Book of Jobs a un più tradizionale Steve Jobs: a biography.

The old one, iSteve: The Book of Jobs, was chosen by Simon & Schuster's publicity department. The author, Walter Isaacson, was never quite sure about it. His wife and daughter, however, were. They thought it was too cutesy. And now Isaacson has persuaded his publisher to go with something simpler and more elegant.