La storia di come BlackBerry, all'epoca RIM, è stata spazzata via dall'avvento di iPhone.
The next day Mr. Lazaridis grabbed his co-CEO Jim Balsillie at the office and pulled him in front of a computer.
"Jim, I want you to watch this," he said, pointing to a webcast of the iPhone unveiling. "They put a full Web browser on that thing. The carriers aren't letting us put a full browser on our products."
Mr. Balsillie's first thought was RIM was losing AT&T as a customer. "Apple's got a better deal," Mr. Balsillie said. "We were never allowed that. The U.S. market is going to be tougher."
"These guys are really, really good," Mr. Lazaridis replied. "This is different."
"It's OK -- we'll be fine," Mr. Balsillie responded.
RIM's chiefs didn't give much additional thought to Apple's iPhone for months. "It wasn't a threat to RIM's core business," says Mr. Lazaridis's top lieutenant, Larry Conlee. "It wasn't secure. It had rapid battery drain and a lousy [digital] keyboard."