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L'evoluzione del logo di MasterCard 02.08.16

L'evoluzione del logo di MasterCard

MasterCard ha presentato il suo nuovo logo. Lineare e flat. Pronto per affrontare l'attuale realtà digitale.

Like many 21st-century financial institutions, Mastercard's business is about more than credit cards. It's also an online payment platform, a digital wallet, and a technology company. So the branding has to be flexible, too. "It needs to thrive in a digital space," says Cindy Chastain, head of Mastercard's customer experience and design. "It's simplified. It's modernized and optimized for relevance in an increasingly digital world."