Twitter ha appena compiuto 10 anni. La visione di Jack Dorsey per i prossimi 10.
Monday, March 21, is the 10th anniversary of the first tweet, sent by Dorsey. (For the record: "just setting up my twttr.") Since emerging from the San Francisco startup scene, Twitter has grown into the place where much of the world's chattering class gathers. On Twitter, anyone can say anything to anybody—as long as they keep it under 140 characters. That constraint, once mocked, has given rise to a laconic, new form of mass communication.
Dorsey believes the next decade will be even more grand for Twitter. Last year the company acquired Periscope, along with another startup called Niche, for a total of $86 million. Dorsey is particularly high on Periscope's potential to facilitate social conversations around live video streams of everyday events, big and small. He sees the app as yet another way that Twitter will serve, in the years ahead, as the biggest, most enlivening watering hole ever devised.
But even as Twitter's annual revenue soared last year from $1.4 billion to $2.2 billion, the company lost $507 million. Its user base has stalled at roughly 320 million monthly active users. That's a big audience, but nowhere near as big as the following of some important competitors—Facebook, for example, has 1.6 billion users. In the weeks after Twitter's initial public offering in 2013, shares reached $73.71. Now the stock is at $17.03. "Their ad model and their advertising is not the problem. It's the growth of new users," says Carrie Seifer, president of digital, data, and technology at Mediavest USA, an ad buying agency. "Fresh customers are extremely important."
Dorsey says he has a plan to get Twitter's audience growing again. "There's a whole discussion about virtual reality and augmented reality, and Twitter has been augmenting reality for 10 years," he says. "You watch any game, you watch any live event, you watch any political debate, Twitter makes it more interesting, funnier, and more entertaining."