tizianocavigliablog
Lasciate un messaggio dopo il glor.

Moto X il Google phone 02.08.13

Se vi eravate chiesti perché Google due anni fa avesse comprato Motorola oggi Wired ha la risposta per voi, Moto X.

Almost exactly two years ago, Google announced its purchase of Motorola Mobility for $12.5 billion. It was the company's biggest deal ever, far exceeding previous big buys like YouTube for $1.7 billion and DoubleClick for $3.1 billion. Both of those acquisitions were hugely successful, but the Motorola purchase seemed baffling. Mainly, it seemed to provide Google with valuable intellectual property that would allow the company to defend itself against a tidal wave of patent lawsuits. Motorola--the inventor of the very first cell phone--had a great patent portfolio indeed. But the estimated worth of those patents was less than half Google's purchase price. The other portion brought Google a money-bleeding Chicago-area-based hardware business. The purchase would almost double Google's head count with employees who brought little to the bottom line. Employees who were not Googly, in a business that seemingly didn’t scale. What was Google thinking?

Finally, we have the answer. The Moto X, announced today, marks the arrival, finally, of the Google Phone.

Google compra Motorola 15.08.11

Con 12,5 miliardi di dollari Google entra definitivamente nel mercato dell'hardware portandosi a casa la divisione mobile di Motorola. E questo cambia in qualche modo il gioco aprendo affascinanti spazi per un futuro Google phone.

La parola chiave è brevetti. Migliaia di brevetti che passeranno di mano e andranno a rafforzare la piattaforma Android.

iDon't 19.10.09

Strategia perdente in partenza. Quella della campagna teaser di Motorola per presentare il suo nuovo modello Android.
Parlare male della concorrenza. Convincere solo chi è già convinto. E nutrire complessi d'inferiorità verso iPhone, prima di avere il prodotto disponibile sugli scafali.