I post con tag "Starbucks" archivio

Per i suoi quarant'anni la caffetteria più famosa del mondo si rifà il logo tutto incentrato sulla sirena.

Let's go all the way back to 1971, to when Starbucks was first coming to be. In a search for a way to capture the seafaring history of coffee and Seattle's strong seaport roots, there was a lot of poring over old marine books going on. Suddenly, there she was: a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. There was something about her – a seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and our long relationship with the Siren began.

Come coniugare rispetto dell'ambiente e profitti quando la tua azienda è una multinazionale che ha il suo core business in bevande contenute in bicchieri usa e getta.

Starbucks introduced paper cups in 1984, when it had just seven stores, as part of its transition from an artisanal roaster to the world's biggest specialty-coffee chain. It has taken various steps over the years to mitigate the environmental impact of its packaging.

Remember Thomas Friedman's McDonald's theory of international relations? The thinking was that if two countries had evolved into prosperous, mass-consumer societies, with middle classes able to afford Big Macs, they would generally find peaceful means of adjudicating disputes. They'd sit down over a Happy Meal to resolve issues rather than use mortars. The recent unpleasantries between Israel and Lebanon, which both have McDonald's operations (here and here, respectively) put paid to that reasoning. But the Golden Arches theory of realpolitik was good while it lasted.

In the same spirit, I propose the Starbucks theory of international economics. The higher the concentration of expensive, nautically themed, faux-Italian-branded Frappuccino joints in a country's financial capital, the more likely the country is to have suffered catastrophic financial losses.

Via Slate Magazine.