Con Nexus One Google entra nel mercato degli smartphone con un prodotto ideato e venduto in proprio, anche se assemblato ancora da HTC.
Probabilmente la prima vera occasione di vivere l'esperienza Android così come è stata immaginata a Mountain View.
Google is building their own branded phone that they’ll sell directly and through retailers. They were long planning to have the phone be available by the holidays, but it has now slipped to early 2010. The phone will be produced by a major phone manufacturer but will only have Google branding (Microsoft did the same thing with their first Zunes, which were built by Toshiba).
There won't be any negotiation or compromise over the phone's design of features - Google is dictating every last piece of it. No splintering of the Android OS that makes some applications unusable. Like the iPhone for Apple, this phone will be Google's pure vision of what a phone should be.