Nel 1984 Steve Jobs vestì i panni del presidente Roosvelt in un video motivazionale rivolto al team di commerciali in procinto di promuovere il Macintosh. La parodia ricalca nel nome, 1944, lo spot televisivo 1984 mandato in onda durante il Super Bowl di quell'anno.
Entitled "1944," the almost 9-minute full version was Apple's in-house takeoff on "1984," the iconic first Macintosh TV ad that caused a sensation during that year's Super Bowl. Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple's international sales force at a 1984 meeting in Hawaii. A copy of "1944" was provided to me by one-time Apple employee Craig Elliott, now CEO of Pertino Networks, a cloud-computing startup located two blocks from Apple in Cupertino.