Clark Kent lascerà la redazione del Daily Planet per intraprendere la carriera di blogger all'interno di progetto editoriale online in stile Huffington Post.
L'abbandono del giornale riflette la crisi d'identità della carta stampata di fronte alle sfide dei nuovi media, la confusione dei rapporti tra giornalismo e intrattenimento e la nascita del giornalismo partecipativo.
"Rather than Clark be this clownish suit that Superman puts on, we're going to really see Clark come into his own in the next few years as far as being a guy who takes to the Internet and to the airwaves and starts speaking an unvarnished truth."
Entertainment reporter Cat Grant also quits the Planet with him, and Lobdell says she'll be bringing "a whole other set of skills" to their next venture. It probably won't be at another media outlet in Metropolis, though.
"I don't think he's going to be filling out an application anywhere," the writer says. "He is more likely to start the next Huffington Post or the next Drudge Report than he is to go find someone else to get assignments or draw a paycheck from.