È il font dingbat, quelli composti da simboli, più famoso del mondo. La storia di Wingdings raccontata da Vox.
As a means of writing sentences, Wingdings fails -- but that was never its purpose. It was created to be used as a unique tool for the pre-internet era. It was akin to emojis, but with even more utility.
Today it's easy to cut and paste images from the internet, but it used to be a lot harder. There were few ways to get images, files were way too large for puny hard drives, and they were of poor quality. Even worse, it was tough to get pictures to play nicely with text. Fonts like Wingdings provided a workaround by giving people high-quality, scalable images that didn't clog up their hard drives.
Two people made Wingdings happen: Charles Bigelow and Kris Holmes (proprietors of the firm and husband-and-wife team). As designers of the font Lucida, they crafted pioneering type uniquely suited to the digital era (you can read Bigelow & Holmes's thesis on Lucida's unique traits). They were protégés of legendary designer Hermann Zapf, whose own Zapf Dingbats font, another collection of odd symbols, broke ground when it was distributed with Apple Printers in the mid-1980s.