Uno studio dell'Università di Manchester, in collaborazione con Spectra Analytics, ha iniziato a scoprire pattern comuni per decifrare il successo di tendenze sul web. La scienza dei meme.
The researchers examined 26 different memes in total, dating back to 2011. They were looking for both the impact the meme had and its longevity.
The resulting model is known as "complex contagion" and describes the way behaviors spread as a result of online sharing. The team believes that their math and data-driven approach to the theory of complex contagion provides the first empirical evidence for its impact on society.