The logo itself is bold and contemporary, and pretty enough that it won't annoy us when we've been looking at it for 18 months straight. It's lacking all traces of flag-like elements, which is great, and it’s also flat, which is nice. It's not Obama "O" good (actually, I always found Obama’s logo packing a little too much heartland/waves-of-grain for my taste), but an H is awkward letter--it isn't nearly as iconic or cool. It needed something else.
[...] The arrow is kind of a win-win, graphically. In the 2D design world where logos are merely slapped on posters and t-shirts, the arrow still symbolizes progress, pointing towards the future. But it's the arrow as an interaction design element which offers the most value--and this is the one that the vast majority of Hillary supporters are most likely to engage with during the campaign.
Now, instead of just forward movement, the logo infers clickability. "YES." Which I'd argue is something that you definitely want for a political candidate.
Res publica 15.04.15
consigliato da Rhadamanth