Il Wall Street Journal sui piani di Apple per rivoluzionare contenuti e mercato televisivo.
Apple is also working on its own television that relies on wireless streaming technology to access shows, movies and other content, according to people briefed on the project.
In the recent meetings with media companies, the Apple executives, including Senior Vice President Eddy Cue, have outlined new ways Apple's technology could recognize users across phones, tablets and TVs, people familiar with the talks said.
In at least one meeting, Apple described future television technology that would respond to users' voices and movements, one of the people said. Such technology, which Apple indicated may take longer than some of its other ideas, might allow users to use their voices to search for a show or change channels.
Apple is still saying little about what specific software and devices it is working on. The people familiar with the meetings said the Cupertino, Calif., company was "vague" and that Apple hasn't made proposals to license shows for any new product offering.