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I post con tag "Birra" archivio

Il paese della birra

Res publica   27.12.11  

Il viaggio dell'Economist in Belgio, il paese della birra.

How did a nation that, aside from its mussels and chips, renowned chocolate and reviled Eurocrats (the European Parliament is on the site of an old brewery), has made little impact on the world, come to dominate in beer? The answer lies in Belgium's hybrid history and culture.

Beer is to Belgium as wine is to France. It is "ingrained in the culture", says Marc Stroobandt, an expert on Belgian beer. Belgians have been at it for a long time: the Romans are said to have brought brewing to this part of Europe; many Belgian breweries have origins in the Middle Ages. Stella Artois traces its roots to the Den Hoorn brewery, founded in Leuven in 1366: the horn remains on the beer's label to this day. Sebastian Artois brought his name to the brewery relatively late-in 1717.

Geography helped. A beer belt stretches across northern Europe, where it is too chilly to grow grapes that can be turned into half-decent wine. But the climate and the land are excellent for growing barley and hops, the basic ingredients of beer. Belgium is also known for its high-quality water, vital for turning out good beer. The town of Spa, whose name has become generic, is in eastern Belgium. As Sven Gatz, director of the Belgian Brewers' Federation, points out, being at a crossroads of Latin and Germanic Europe allowed Belgium to soak up influences from both that can still be tasted in its beer.

Herbs such as coriander and liquorice, spices such as ginger, and fruits such as cherries and raspberries, once popular among French brewers, are all still in use in Belgium. This French tradition endured where that country's influence is strongest, even after hops began to find a role in beermaking. Monastic brewers were disinclined or prevented from using that ingredient-the church deemed hops the "fruit of the devil". One explanation for this attitude might be the monopolies granted to bishops over the gruyt (as the mixture of herbs and spices was known) that went into beer. An intense medieval PR campaign was waged in the battle between gruyt and secular hops. Hildegard of Bingen, a medieval mystic, favoured gruyt, attacking hops for causing melancholy and the gentleman's affliction of "brewers' droop".

Germany's influence is still discernible, too. The Reinheitsgebot, a Bavarian beer-purity law dating back to 1516, banned anything but water, barley and hops. Where the Germanic tendency is more pronounced, hops have always been preferred. Elsewhere, Belgian brewers continued to try their luck with whatever they could find.

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La birra del presidente

Wow   19.09.11  

Il presidente Obama si gusta la propria birra

Il presidente Obama si è messo a produrre birra. A sue spese.
E' il primo tentativo del genere alla Casa Bianca.

Nella foto il presidente si gusta una bionda Honey Ale in compagnia dell'ex sergente della Marina Dakota Meyer, insignito della medaglia d'onore al valor militare per aver salvato oltre 30 compagni da un attacco talebano in Afghanistan nel settembre 2009.

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Gli effetti del fallimento del Minnesota

Res publica   14.07.11  

La crisi dei conti pubblici del trentaduesimo stato degli USA potrebbe compromettere la fornitura di birra.

Minnesotans will have to head to the Rockies to get Coors Light if something isn't done about their state's government shutdown that may soon lead to scores of beers being pulled from store shelves.

MillerCoors, the maker of Miller High Life and 38 other beers, found itself caught in typical government red tape when it was informed that it had overpaid a state-mandated registration. Minnesota makes brewers register every three years for each product that they sell in the Land of 10,000 Lakes. The cost is only $30 per brand, a drop in the bucket to such a brewer, which might be why it accidentally overpaid.

By the time the state notified MillerCoors of the error, and the company had resubmitted the registration and signed a new check with the proper amount, Minnesota's government had been shut. The state employees who could have approved the registrations were at home, possibly drinking beer, as they had been laid off since the state could not legally pay them.

Minnesota, however, did not lay off alcohol enforcement officials who have instructed MillerCoors to devise a plan to get their cases of Coors, Blue Moon and other brands off the shelves in supermarkets and liquor stores.

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